13 Phenomenal Reasons Your Company Would Benefit From Having a Blog (Part Two)

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 So Why Should You Have A Blog?

13 Reasons Why You Should Add A Blog To Your Marketing Mix

Do you think your company should have a blog, but you’re still struggling with reasons why? Have you wondered what the value of a blog is? Are you concerned as to what impact a blog can have on business development? How about the bottom line?

Yesterday we covered off six reasons why, and today we will tackle the other seven. Keep in mind that there are many other reasons why a blog could raise your company’s profile and help market your product or service.

 blog

7. Improve Search Engine Optimization

Search engines love new and fresh content, it demonstrates relevance.  Ironically, people like the same thing. Search engines also rank you based on the level of relevant, desired content that you have on your site, so it’s in your best interest to keep adding fresh content.

Blogs are a great and easy way to add to relevant content, and are easy to write, easy to update, and to mold to fit current concerns and topics.

8. Expand Your Knowledge Base

In order to write a good and relevant blog with information that is timely and useful, you will need to do some research unless you are the leading authority in your particular niche.  If I may, I am going to say a word about leaders. Leaders are readers and leaders are learners. Every great leader past and present has also been a consummate student.

By researching and updating the blogyour company will benefit from the information that you will acquire, and the ideas that you will come across. Comments from the two way conversations that you will have with your readers can benefit you as well.

9. Boost Your Credibility

blog1In the point above we talked about the valuable and timely information that you can supply your readers with from your blog, courtesy of the research that you will be conducting into current topics and concerns. That sort of information can’t fail to help show your readers that you are on top of your niche, and that you are always looking for new and valued information that you can pass along.

10. Construct A Competitive Advantage

A company blog gives you a unique voice and a personality. It should reflect and embody the company’s philosophies. Rightly or wrongly, it will speak volumes about customer service, client satisfaction and the degree of interaction that people have with the company. It is a great chance to communicate directly with your consumers at a base level, and give you an enormous advantage over your competition.

11. Lower Your Marketing Costs

Blogs are very cost-effective. Inbound marketing costs 62% less than traditional outbound marketing (e.g., TV ads or direct mail). The average cost per lead for inbound marketing is $143; the average cost per lead for outbound marketing is $373. That is a substantial difference allowing freed up money to be used on other forms of marketing.

12. Understand Customers Better

The unique opportunity for two way communication that a blog provides allows you a rare insight into the mind of consumers. Most consumers, protected by the anonymity that a comment box provides, will tell you exactly what they think. It may not be what you want to hear, but it is what you need to hear. How many times in marketing do you hear the lament of the salesman, ‘If only we knew what the customers are thinking and what they are want.’ Well now, thanks to a company blog, you do. It is a huge advantage that you have over everyone else that doesn’t have a blog.

13. Build A Better Company

By writing a blog you are going to be sharpening your sales skills. You wil be doing a lot of research and supplying ideas, tips and information. In return, you can lower your expenses, while increasing the number and quality of leads. A blog allows you to test new ideas or products and get feedback directly from customers.

 Ultimately, a blog can help your company find the best ways to improve and grow.

Till Next Time….

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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2 Responses to “13 Phenomenal Reasons Your Company Would Benefit From Having a Blog (Part Two)”

  1. Dagmar Wichary Says:

    It is true, you do need a Blog to get your company known out there. It is easier also and less expensive as you mentioned

    [Reply]

    sigrid Reply:

    Thanks Dagmar, yes it is…

    [Reply]

    Reply

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