4 Hidden Ways To Boost Your USP (Unique Selling Proposition)

Defining Your USP (4 Hidden Ways)

Your USP (Unique Selling Proposition) is exactly what it says. It’s what sets you apart from the rest of the herd. It is the reason why someone would come to you for the goods or service that you sell. To help clarify the concept in your mind, think about why you buy the things you do. It could be that you shop at Costco because they always have the item that you like in quantity at a low price. Their unique selling proposition is that they only stock a certain range of products, but they tend to have them in all the time. They sell in enough volume that you realize some savings, and by and large they do not sell bottom end quality items.

usp

Here are 4 hidden or forgotten ways to help boost your USP, and to help make you someone who is a leader in your field as opposed to a follower. Put these in your business toolkit and use them to get your business closer to where you want it to be. At the top.

1. Holding A Long View for your USP

businessJust like with camera lenses, there are different ways to view your business. You can closely examine it in minute detail to carefully assess a current practice such as your capture page, going over it line by line and word by word. You can use the equivalent of a fish-eye lens to get a close-up (although distorted) look at your entire business that encompasses everything that you have on your site to give you an overall ‘feel’ of your business. But the view I am recommending you take is the big picture and the long view of your vision for your business. Make sure that you allow room for growth. Realize that the market you serve today will not be the market that you will serve tomorrow. Do not make your business so rigid that it can’t expand or evolve as required to keep up. Having a long-term vision for your business will be unlike 90% of your competitors.

2. Keep On Good Terms With Your Competitors

I am not suggesting that you have to like them, but you would be wise to at least respect them. Keeping your competitors close will help you in a number of ways. It will make you a better person. Everyone likes to work with and do business with people who don’t gossip or run other people or businesses down. If you have a good reputation, your competition will recommend clients to you when there are times they can’t provide products to them. If you treat your competitors fairly and with an attitude of respect, they will come to you for work or when they want to sell their business or join yours. It happens all the time.

3. Be Very Very Good With Explanations

If you have a good grasp on the language and the definitions in your business, you will do a much better job of answering questionsquestions and explaining answers. The most business goes to the best explainer. Humans are curious creatures, and they like answers that make sense to them. If you can answer the client’s questions in a manner that works for them you will set yourself up as the ‘expert’. An expert is not the one that knows it all, an expert is the one that can explain it best. Remember, the confused mind says no. Make sure you don’t have confused clients.

4. Develop Staying Power

It’s really easy to be in the game when things are going well and your USP truly is unique. It isn’t as easy when there are a lot more competitors, and you are forced to become more creative in your approach. This is a good thing. Tight markets and bumps in the road shake off those that weren’t committed to staying, and it will result in you having better products and providing better service. Staying lean and flexible is good for all businesses so that you are prepared when things improve. Most of the long-term businesses owe their longevity to being adaptable. If your business can’t change both direction and size, it is going to have a very limited shelf life. Be flexible, but develop a core of carborundum that will see you through the tough times and challenges that all businesses face.

No matter where you go in life, or what niche your business fits into, you are going to face competition for the customer’s dollars. Your USP is going to have to be strong enough to convince them that what you are selling represents the best value to them. Otherwise they are going somewhere else.

Till Next Time

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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10 Responses to “4 Hidden Ways To Boost Your USP (Unique Selling Proposition)”

  1. Nate Leung Says:

    The USP is a great way to really dial into your target market. Figure out your target market’s mind, how they are thinking, what are they saying. You learn how to think like they do, then you’re USP will speak to them in such a way where it’s easy to sell a product to them without selling. Awesome post Sigrid!

    [Reply]

    Sigrid McNab Reply:

    It is important to put yourself in your customers shoes and see things from their perspective.
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  2. Etieno Etuk Says:

    I like # 2. If you work closely and maintain a good relationship with your competitors, they will show you things that you couldn’t figure out on your own. The key to success is to take what they show and adapt it to suit your style and what your customers want. Your competitors could be a great source of information as to what your customers’ hot buttons are. Take whatever information they pass on to and make something of it.

    Great post, Sigrid. Thanks for sharing!

    [Reply]

    Sigrid McNab Reply:

    Thank you Etieno. That’s it exactly!
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  3. Eric McLaughlin Says:

    target market and USP are the most important aspects of running a business. Great job breaking down on how to develop your USP!
    Eric McLaughlin recently posted…3 Cheap and Super Easy Ways To Drive Targeted Traffic To Your WebsiteMy Profile

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    Sigrid McNab Reply:

    Thank you Eric!
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  4. Ryan Biddulph Says:

    #4 is critical with any endeavor Sigrid.

    By persisting you learn how to change, adapt and remain flexible no matter what happens.

    You power up your USP by having supreme staying power. Keep at it, learn, adjust, prosper.

    Thanks for sharing!

    Ryan
    Ryan Biddulph recently posted…Picture of Lizard in Manuel Antonio Costa RicaMy Profile

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    Sigrid McNab Reply:

    Welcome Ryan!
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  5. Adam Payne Says:

    Find you passion, brand yourself around that and your USPs and you will go far.

    Thanks Sigrid. Great value here.

    Adam
    Adam Payne recently posted…Viral Success Network Review – High Quality Targeted TrafficMy Profile

    [Reply]

    Sigrid McNab Reply:

    You are very welcome Adam…
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