5 Best Ways To Build Your Email List

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How To Build Your Email List Effectively

When you want to reach beyond the visitors to your site, or if you want to be able to market to the people that visit your site, email marketing is the way to go. If all you do is market to the customers that land on your site the one time that they are there, you are missing out on the majority of your marketing opportunities. There is no guarantee that they will return later to make a purchase, and you have no way of reaching them with targeted messages even if they do buy.

Why Build Your Email List?

By building an email list and then building a relationship with that list, you are creating trust and a marketing conduit with your list. That conduit will allow you to offer valuable information and marketing opportunities to your email list.

These are the top 5 ways to build your email list and to stay in touch with your prospective clients: 

1. Build an opt-in form on your home page.

The most common and easiest way to build your email list is to incorporate an email opt-in form right on to your home page. To get attention, place your form “above the fold,” so visitors can see it immediately and don’t have to scroll down.

You can do this by getting  an opt-in form code, you’ll first need to sign up with an email marketing services provider, like A Weber which has a $1 trial ($1 trial applies to 1 month plan only).
This type of company allows you to collect email addresses, manage your lists and send messages to your subscribers.

Here are a few things to keep in mind when creating an opt-in form:

• As a rule, the more information you require to opt in, the fewer sign-ups you’ll receive. Most webmasters find that requiring only an email address and first name (or even just an email address), results in the highest opt-in rates.

• For the best results, offer a bonus for providing your email address. Many merchants find thatbuild your email list delivering a free e-book, useful product or a coupon code encourages more sign-ups.

• if you chose AWeber for your email marketing services provider, you may be able to split test your opt-in form. If so, design two variations of your form that will be displayed to visitors. This will allow you to determine which one is the most effective.

2. Use your About Me Page to include a second opt-in form.

You can really increase your opt-ins by adding a second form on your about me page. People who come to your website will want to know more about you and your business. You can easily build your email list by encouraging them to learn even more about you, and offering them a chance to opt-in to be on your email list and/or to receive your blog.

3. Use your check out as a place to add an opt-in form.

It makes sense that if you have someone ready to make a purchase they would be willing to opt-in to receive a discount and information on future products as well. To be able to include an opt-in page in your checkout, consult your shopping cart provider. Most payment processors are able to integrate with the most popular email marketing service providers.

4. Integrate an opt-in function into your blog’s comments section.

If you run a business blog, ( and why on earth wouldn’t you?), you can integrate an email opt-in box into the comments section. That way you can build your email list by reaching people who already have demonstrated an interest in what you have to say.

email marketing

Some providers of email marketing services offer blog-specific plug-ins that will let you add an opt-in easily.

5. Consider a pop-up form.

The last (and certainly the most controversial) way to build your email list is to have an opt-in form show up as a pop-up ad. Some people view them as irritating, but the fact that they still exist on advertiser’s sites must indicate that they are effective.

I would caution against the use of them if you cannot carefully track your site statistics. It is essential that you can verify that they are of a net benefit to your business.

Till Next Time….

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

View all posts by Sigrid McNab

8 Responses to “5 Best Ways To Build Your Email List”

  1. Linda O'Rourke Says:

    Hi Sigrid

    I didn’t realise that you can put an opt in form on a specific page. I have one in my sidebar with a free book offer but will need to look into how to put one on a page.

    Thanks for your tips.

    Linda
    Linda O’Rourke recently posted…Network Marketing IncomeMy Profile

    [Reply]

    sigrid Reply:

    Glad we could help Linda…

    [Reply]

    Reply

  2. Carol Lamoreaux Says:

    Sigrid – Great ideas for building a list. Building your list is so important for anyone with an online presence for their business. Thanks for the tips!
    Carol Lamoreaux recently posted…Why You Need Your Own WebsiteMy Profile

    [Reply]

    sigrid Reply:

    My pleasure Carol. Glad they were helpful.

    [Reply]

    Reply

  3. Martin Says:

    Great post Sigrid.
    I am continually amazed at the number of small business owners out there that are refusing to capture the contact information of their clients and customers. If they only understood.

    Anyway, these are great points, and I really appreciate the way you wrote about the pop-ups. That was great advice!

    Most internet marketers say, “whatever works”
    But I say, what does my client value and appreciate. or what does he want?
    That is what I want to do. Because I am here to serve them, not myself.

    Just some of my thoughts.
    Great post!
    -Martin
    Martin recently posted…7 Reasons Every Small Business Needs Fresh ContentMy Profile

    [Reply]

    sigrid Reply:

    Excellent point Martin, when we had just started we made that mistake ourselves, and did not understand the importance and value of building a list. Clearly, there are many other small business owners who are making the same mistake.

    [Reply]

    Reply

  4. Rachel Williamson Says:

    Sigrid, what really caught my eye here was the idea of adding people to your list when they comment on your post. Do you know of a plug-in that does that? I’d love to see how it works.
    Rachel Williamson recently posted…Beating The Blank Blog Post BluesMy Profile

    [Reply]

    sigrid Reply:

    Rachel, I have seen it and will research it for you..

    [Reply]

    Reply

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