8 Key B2B Blogging Tips For Specific Projects

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8 Key B2B Blogging Tips-Project Specific

Often times those of us in business make the mistake of not reporting on the process of creating and undertaking special projects. It is easy to get the false feeling that no one could really be interested in the mechanics of your business. Nothing could be further from the truth. People love to read the mechanics of special projects and the how to aspect of what goes into it. Your business blog is actually the perfect tool to provide a window into your business, and the specific projects that you are in involved in. These 8 key B2B blogging tips are designed to help you with that. 8 key B2B blogging tips

8 key B2B blogging tips

The same thinking applies to an online business as well. Whether it is trying out a new auto responder or building a new squeeze page, people are interested in how you do what you do. You don’t have to dive deep into the technical aspects, (although you certainly can and some people search specifically for that), but you should be able to give a clear and concise picture of what you are doing and why.

Here are 8 key B2B blogging tips:

  • Identify a schedule for your blog and once you have committed to a schedule, stick to it. Show people that you do what you say, not just say what you do. Under promise and over deliver.
  • Bring a positive attitude to the table. You’re in business to succeed, and your optimism should come through in your blog as well. There is true value in failure. Part of the duty of you as the blog writer is to find it and report on it.
  • Talk about customer and client concerns: how did they drive the specific project? How are they being addressed, what benefits can you give your clients?
  • If your company is based on local business, like a salon or a fabrication shop, be sure to include the local search terms people would use in your posts (your city and state or province, be specific).
  • If at all possible, include pictures of the work in progress (screen shots work awesome too) — even if you can’t show the finished product. Don’t wait till it’s a fully built and polished vehicle before you show it off. You aren’t Detroit!

blogging tips


  • If your business has multiple pages on your website, don’t forget to provide links where appropriate to take people to those pages. Make it easy for them. Most people do not want to have to play CSI investigator on your site.
  • Don’t go wild with the number of links on any given page and especially not in your blog. More than three looks really spammy, and it will turn people off. Ditto with promotional banners etc. You’re providing information and educating, not looking like a used car lot or a bargain bazaar.
  • Be sure to mention any industry-specific terms in your post. Include the exact type of materials or products that you used in your special project, and exactly what you did that made it unique.
  • Don’t be afraid to experiment with how your blog looks. Blogs are meant to be interactive and dynamic. Changes and tweaks are commonplace. Use photographs wherever you can to illustrate a point or offer a different focus.

I hope you enjoyed my take on the 8 key B2B blogging tips. Blogging was originally designed to share ideas and thoughts and though it has evolved, it should still be fun to do, even for a business. If all the fun has gone out of the game, and you can’t allow anything but the most conservative material in your blog posts, then it might be time to reconsider the value of your blog (and maybe even your business). We just get the one ride through.ey B2B blogging tips

Till Next Time

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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8 Responses to “8 Key B2B Blogging Tips For Specific Projects”

  1. Suzanne Goodwin Says:

    Thank you for the tips.


    Sigrid McNab Reply:

    You are very welcome Suzanne…



  2. Linda O'Rourke Says:

    Some great tips provided there Sigrid. The customer concerns and local business ones are particularly useful.
    Linda O’Rourke recently posted…9 Things Your Sponsor Won’t Tell YouMy Profile



  3. Rachel Williamson Says:

    New content is always good. Google loves new…and so does your audience! Thanks, Sigrid.
    Rachel Williamson recently posted…Why You Are a Nobody on FacebookMy Profile


    Sigrid McNab Reply:

    Welcome Rachel!



  4. Martin Says:

    Very good tips. Thank you Sigrid.
    We should have you write a piece for our book [Blog Matters]
    if we ever do a second edition.

    Good stuff!

    Martin recently posted…Avoid The Top 5 Social Media MistakesMy Profile


    Sigrid McNab Reply:

    You are very welcome Martin. I would love to write a piece for your book.



  5. Sigrid McNab Says:

    Glad they were of help Linda…
    Sigrid McNab recently posted…Five Things That Winnie The Pooh Can Teach Us About BloggingMy Profile



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