Do Blog Titles Really Matter

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How Much Do Blog Titles Really Matter?

Matter to whom? To the potential audience that might read your blog? Yes, definitely. To the people who don’t currently read your blog and will only see the titles, and based on them alone will decide whether or not to read it? Absolutely. Or how about to the web crawling spiders that will analyze and rank your website based on a whole slew of analytics? For sure they do.

blog titles really matter

So now that we have made the point that blog titles really matter what can we do about it? And how can we use that information to help create good ones on a more frequent basis? I bet you’re a lot like me when you are writing your blog. You can write a really good strong post, and then look for and reject a hundred ideas for the blog post title because they all seem too weak. I swear that sometimes I spend as much time looking for a good title as I do writing the post. Well not quite, but you see what I mean.  blog titles really matter

If Blog Titles Really Matter So Much, How Do We Use That?

This is where it really gets tricky. You see, each part of your audience (or readers, if you want to consider the arachnids readers), has a different reason for being there, and they are all attracted by different things. If they were all just like Winnie The Pooh it would be so much easier, because then all we would have to do is put out a nice full hunny pot and lo and behold, we would have out target audience immediately. Sadly, that isn’t the case for all the readers of your blog and that is one of the reasons why your blog titles really matter.

blog titlesWhen you are crafting them for the bots (Google spiders, et al), they must contain your key words, or in other words be SEO optimized. If you don’t, you run the risk of having them so buried you couldn’t find them even if you put Perry Mason, Nancy Drew and Magnum PI on the case. I would have included Frank Cannon, but the only thing he ever found was a plate of food and glass of booze. The difficulty in writing your title for the spiders alone, is that now your title (and subtitles) can appear to be stilted and almost as though they were written by a robot themselves.

When you are writing for other people like yourself who have blogs (the most important audience in my mind), and who are either reading your blog because they like you or like the topics that you cover, you have to make the titles appealing. Blog titles really matter here, this is your chance to capture their attention by mentioning a topic that they will find appealing. Maybe because they want to know more, or maybe they have an opinion that they would like to share. This part of the internet marketing business (B2B) is fascinating to me, because there is so much cooperation and sharing of information that it is amazing, especially when compared to what goes on in the ‘real world’.

The final group of people that you are writing for are all the rest of the people in the world who all have the potential solve problemsto be a customer of mine, or a peer, depending on what road they take. I do want to reach these people, and the only way I can reach them is to have a topical title or a attention grabbing title. These are the easiest to write because sensationalism sells. If you think blog titles don’t really matter much, just write a few titles like this. ‘Kim Kardashian Only Eats Blue Squirrels While Pregnant’ or ‘Great Pyramid Disappears: Aliens Key Suspects’. Ok, you get my point. It just needs to be something that will draw people in. Once you have their attention, then you can sell them on why they should subscribe to your blog. Either you can entertain them, educate them, or help solve some of their problems. If your blog content can’t do that on a regular basis, then the ‘do blog titles really matter’ question is moot.

Till Next Time

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Sigrid McNab

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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10 Responses to “Do Blog Titles Really Matter”

  1. Jory Fisher Says:

    Got it, Sigrid! Thank you for making this message so clear and informative.

    Warmly,

    Jory

    [Reply]

    Sigrid McNab Reply:

    You are very welcome Jory!

    [Reply]

    Reply

  2. Rachel Williamson Says:

    Hi Sigrid,

    Very true, titles do matter. Consider your own browsing habits…what makes you click on an article vs. not? If the writer is already famous, that helps…but for the rest of us mere mortals, a catchy title is a must. Do you have any special tools that you recommend for writing good titles?
    Rachel Williamson recently posted…What You Are Doing MattersMy Profile

    [Reply]

    Sigrid McNab Reply:

    You are so right Rachel. Headline Hacks is a great tool.

    [Reply]

    Reply

  3. Linda O'Rourke Says:

    I recently found a site that helps you to create great titles. It is the one thing that I find really hard. Here is the link http://tweakyourbiz.com/tools/title-generator/
    Linda O’Rourke recently posted…43 Ways To Master How To Build A Blog And Promote It Without Breaking A SweatMy Profile

    [Reply]

    Sigrid McNab Reply:

    Linda, thank you so much for sharing this site!

    [Reply]

    Reply

  4. Bonnie Says:

    Yes, the best filter for me when I write my titles is, “would I want to read this or click on it?” I also take my keyword and do a google search with it to see what other headlines look like. Then I try to “beat” those with either a diff spin on it or more catchy title. I’m always surprised by what other boring titles there are out there!

    [Reply]

    Sigrid McNab Reply:

    Bonnie, That is a really good strategy. Thank you so much for sharing it!

    [Reply]

    Reply

  5. Martin Says:

    You are right Sigrid,
    Blog titles are very important.
    Blog titles should capture one’s attention, be easy to read, and compel one to read the post.

    Great read by the way,
    Martin
    Martin recently posted…What Makes A Good Website Design?My Profile

    [Reply]

    Sigrid McNab Reply:

    Thanks Martin. Glad that you enjoyed it.

    [Reply]

    Reply

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