How To Avoid Sales

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Don’t Sell And Avoid Sales

It’s easy to find tips that give advice on how to sell pretty much anything to anybody. In fact, you can find tips on how to sell ice to inhabitants of the frozen north, and sand to those people who live in deserts around the world. If you ever have doubts about your ability to sell you can get help.

avoid salesAh, but what about those poor souls that have no trouble selling anything that they want to, and in fact sometimes even sell things they don’t really want to as well. I have a brother-in-law like that, he can sell stuff like no one I have ever seen. He even chides customers for taking too long choosing, and helps them to make buying decisions for the most outlandish reasons.

But he does it all in a very non-threatening way, and he finds ways to make them smile. They may not remember what it was that they bought from him, but they will remember him. So how does a fellow like that avoid sales? How can he keep the buying public at bay and distance himself so that he can avoid sales? All he has to do is commit a few of the crimes that are commonly practiced by people who call themselves salespeople, even though there is precious little evidence to support their claims.

To help him out I have collected a few of the most alarming activities that are guaranteed to avoid sales and keep your cash register empty:

Top Ways To Avoid Sales

1. Making a Sale, And Torching A Customer

This is a classic. Corner a potential customer, and more or less browbeat them into making a purchase with your only thought being this: “As long as they buy now, then I know they will come back to make another purchase. In reality, the customers buy just to escape, and they will NEVER return to become a regular customer.

2. Selling (or trying to sell) Anything To Anyone

Not everyone is a customer, and not every customer is going to be interested in everything that you have to sell. But by just assuming they are, you can almost guarantee that you can avoid sales by blithely going ahead and showing them all the features that your widgets and doodads have. They will be so impressed that they will likely flee your premises, and do you a favour by never returning, saving you the anxiety of having to make any future sales.

3. Selling the Features Not The BenefitsbenefitsTo be truly effective in sales avoidance, you need to browbeat people with the features of your product. Wow them with how big, how fast, how perfect, how well it cleans, how high it can jump. They will be so impressed that instead of reaching for their credit cards they will be reaching for your doorknob and a chance to escape. This pandering to the benefits that the customer might see in your product is overblown. Honestly, who cares about how it makes you feel or how it solves their problems? Can you imagine selling a joint health product by telling a senior that the benefit of using it allows them to play with their grandchildren on the floor and still get back on their feet afterwards? Wouldn’t it be so much more effective and saleable by telling them that it works at reducing inflammation by 5.64% more than their competitors?

Okay, you get my point. Please don’t use any of these techniques that are guaranteed to avoid sales. Form a relationship with your clients first. Get to know them and their needs. If it is a fit with your products, great. If If it isn’t, then for the love of Mike, find some products for them that are a fit. And above all, have fun.

Till Next Time….

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

Work with Me- UsanaHealthSciences

Image(s): freedigitalphotos.net

PS: Are you tired of chasing clients?  Check This Out

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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10 Responses to “How To Avoid Sales”

  1. Linda O'Rourke Says:

    Great article Sigrid. I am reading a book at the moment about conceptual selling that is all about building a relationship with your customer and finding out their needs not just trying to hit on them with anything you can.
    Linda O’Rourke recently posted…On Your BikeMy Profile

    [Reply]

    Sigrid McNab Reply:

    Very true Linda. One of the quickest ways to alienate people is to continually push stuff on them…

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    Reply

  2. Rachel Williamson Says:

    Interesting story about the guy who can sell anything. I wonder if we could incorporate the ‘banter’ style into a sales letter online? My web host has a similar idea…whenever I change or update something in my theme, I get a little pop-up with a funny saying,like, “Cool dude, it’s updated”.
    Rachel Williamson recently posted…Rippln With a Three Year Old: How Grandma Got PunkedMy Profile

    [Reply]

    Sigrid McNab Reply:

    That’s funny Rachel…

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    Reply

  3. Jory Hingson Fisher Says:

    Many new business owners I know, Sigrid, have a hard time selling their services as they're not sure what price tag to put on what they do. Your chief point about getting to know your prospective clients & customers first, before trying to sell them anything, is critical to becoming a successful entrepreneur. Thank you for your keen insight!

    [Reply]

    John Koudossou Reply:

    Hello Jory, here John Koudossou, I;m a new member, I just want to say hello and to get acquinted. I will be call on you soon for lessons in total Funnel Immersion.

    [Reply]

    John Koudossou Reply:

    Great to talk to you. I have to go work now see you

    [Reply]

    Sigrid McNab Reply:

    You are so welcome Jory. So often we entrepreneurs get so excited that we put the cart before the horse.

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    Reply

  4. Martin Says:

    Sigrid, I love reading your posts.
    You have a such a fun and enjoyable way of conveying your message.

    I like this subject too. My ears are always pricked to learn more tips and tricks to doing better at sales.
    I admire people like your nephew. Wish I had some more of that.

    Good message
    -Martin
    Martin recently posted…Mobile-Friendly Website or Mobile App?My Profile

    [Reply]

    Sigrid McNab Reply:

    Thank you very much for the compliment Martin! Wish I had more of that too…

    [Reply]

    Reply

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