One On One Marketing

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Personal Service One On One Marketing

I was listening to a live stream of an event that my friend Matt Lloyd is hosting in San Diego today, and during it he made a very telling point. He demonstrated quite clearly that there is a dramatic payoff for those people who are willing to take the extra step and actually call their prospects (one on one marketing), as opposed to just putting them on your auto responder email list.

There is a lot to this point when you consider how infrequently we actually make personal contact at all these days. With all the available forms of latent communication, we can go literally go for weeks without actually making personal contact. While this might seem a real benefit in being able to side-step troublesome telemarketers and your meddling Cousin Eddie, it can be very costly for you as a marketer. 

What Is One On One Marketing?

one on one marketingSimply by picking up the phone and calling your new prospects, you can dramatically increase your lifetime sales to them. The key here is lifetime sales. That is the total value of everything that you can retail to that customer over the lifetime of the relationship that you have with them. Remember that it is four times easier to sell an additional item to an existing customer, than it is to sell an initial item to an original customer. This highlights the value of a continuous relationship with your client base in one on one marketing.

The best way to expand your client base is to offer your new prospects the best possible service and support. If you can give them some of your time as a bonus to their first purchase, so much the better. If you position the sale to them in such a way as to underline the value of your time spent with them so that they can learn the business from you, then your conversion ratio will go way up. Most new customers have the same reservations about purchasing training or sales products. How can they be expected to compete with other pros in the same business?

Fact of the matter is they can’t, not without your expertise and guidance. If you offer that to them as part of a package deal when they make their initial purchase, you are going to ease a lot of fears and greatly increase the value of any purchase they might make.  People hate being the only one trying something that is new. If you are there as their coach, mentor, or go-between they are going to have a much higher level of comfort and a lot less anxiety.

Try out these two one on one marketing sales tactics, and let me know how they work for you. First, contact all of your new clients as soon as possible after their purchase. Do not wait, every day that slides by is costing you money. Secondly, find a way to offer them some of your time and expertise through the form of an up sell package that they can only get from you. You will be surprised at your results.

Till Next Time….

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

Work with Me- UsanaHealthSciences

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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10 Responses to “One On One Marketing”

  1. Dagmar Wichary Says:

    I agree with you, there is nothing better than the personal touch when it comes to networking. I do not like Autoresponders either…

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    sigrid Reply:

    You are so right, sometimes autoresponder emails are like getting a generic form letter in a Christmas card…

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    Reply

  2. Linda O'Rourke Says:

    The beauty of calling someone once they have made a purchase is that you are not pestering them. They have already invested in you and your product/service so they are more likely to be open to anything else you might have to offer. The personal touch makes all the difference.
    Linda O’Rourke recently posted…Network Marketing IncomeMy Profile

    [Reply]

    sigrid Reply:

    You are absolutely correct Linda. It is the personal relationship that will create the value in your business.

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  3. Rachel Williamson Says:

    I will readily admit that phoning people is not my favorite task! But then, I don’t like getting the calls either. I know everyone says it’s important to do….just have to remember, the worst they can do is say NO ;).
    Rachel Williamson recently posted…Speidies: Leaving the Podium for a Couple of DaysMy Profile

    [Reply]

    sigrid Reply:

    Great comment Rachel. People do business with those that they know, like and trust. The only way to develop that is by personal contact.

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  4. Martin Says:

    Excellent piece Sigrid!

    I really appreciate how you wrote this article. For me, the phone is not something that I enjoy. However, I can testify that it is true. It works.

    So, again thanks for the encouragement to get up and do what works.

    -Martin
    Martin recently posted…Top 15 Website Do NotsMy Profile

    [Reply]

    sigrid Reply:

    Thanks for the kind words Martin. Often we need to do the things that other people won’t do to become successful..

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  5. Carol Lamoreaux Says:

    Personal contact is so important to people. Talking on the phone may not be a favorite thing to do, but it makes so much difference in how your customer sees you. They know you are real and are there to help them. Thanks!
    Carol Lamoreaux recently posted…Why You Need Your Own WebsiteMy Profile

    [Reply]

    sigrid Reply:

    Carol, the point you make is an excellent one. People want to talk to “real” people, who care about them and who can provide real solutions.

    [Reply]

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