Mobile Users Will (NOT) Force Marketing Website Change

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Internet Marketing Website vs. Mobile Users

It is a fact that mobile users of the web (smartphones, notebooks, tablets) are rapidly overtaking their desktop and laptop cousins. Google tracks these sorts of things (they have to, it’s their business) and they’re of the opinion that almost 40% of searches originate via mobiles.

Given that, how do we as owners of marketing websites make sure that we are getting all the mobile traffic that we can? First of all, recognize that out websites won’t show up the same way on a mobile device as they do on a desktop. There are several ways to overcome that, ranging from using what is called responsive design to the draconian measure of creating a website solely for the mobile users and making sure that it is as mobile friendly as users

The responsive design process makes the most sense and it is the one that is ‘endorsed’ by Google. If you use this method, you do not have to create a second website and you can utilize all of the information that you currently have on your website. In addition, you do not lose any of your page ranking or your ‘link juice’.

By using CSS3 Media Queries, you can style the existing content of your website to fit onto the screen of the mobile users with little or no loss of integrity.  This allows you to add more content to your website and still have it maximized for a variety of browsers.

Maximizing SEO for Mobile Users

When tweaking your website to maximize mobile SEO there are four tips that can help you get the most out of your efforts.

1. Think Locally – The current trend of looking for a good local restaurant or pet store or even plumber from your labtop is being replaced by online searches launched from mobile users. Set your SEO for local search terms.

2. Use Shorter Keywords- most mobile users are using touch screen typing and are far less likely to type out the entire search phrase. Target shorter keywords and remember that most people will tap on one of the keyword suggestions. Use that information to your advantage and structure your keywords to match Google’s suggestions.

3. Use Google Mobile section– in the Web Analytics application to further refine your keywords and search terms. As the Webmaster, you have the ability to tweak the results so that you can track which keywords are driving traffic.

4. Put Your Mobile Users First – Avoid using multi graphics and heavy users of bandwidth that take up a lot of resources and a long time to load on a mobile device. In general, a cleaner site that is well laid out is going to be much more user friendly for the mobile browser.

As is so often the case, usability and functionality will trump flashing, twirling graphics and glitz any day of the week. If they wanted entertainment, they would be using Netflix and not surfing your site.

Till Next Time….

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Sigrid McNab

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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