Professional Business Blogging Secrets

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Professional Business Blogging Secrets

I just finished the second Module of Ray Higdon’s Pro Blog Academy (watch for links to it coming soon) and I cannot believe how much information this guy is giving away. He is clearly an industry leader in this field and very well respected. Now I don’t know how you learn a new skill, but for me the easiest way is to watch a pro do it and then I copy the hell out of them. If that seems really simple, it is. Simple is almost always better. But here is the kicker. He is actively encouraging us students to do it that way.

Now I’m thinking to myself, either this guy is crazy or else he has to have a ton of self-confidence in order to be able to deliberately set up what would seem like his own competition. If he really was that concerned about competition would he be showing us all his secrets and teaching us exactly how he creates the blogs that draw so much traffic to his site? Clearly he isn’t concerned and once you get to know him you will understand why.

He has two compelling reasons for doing what he is doing. First of all, he comes from the position that there is not a scarcity of rewards for good blogs. Secondly, he has a deep commitment to make the world a better place by helping as many people as possible to create the same success that he has enjoyed.

That’s a refreshing change from the position of a lot of industry leaders in home based businesses. Sure some of them will give you training and all the tools in the world but only if you are willing to become a member of their team. There are no such restrictions here and I have no intention whatsoever of joining his team but I am soaking up his teaching like a sponge.

It’s inspiring to see a leader that is actually doing exactly what he teaches others to do. His blog posts are value driven and it’s easy to see why people keep coming back for more. His philosophy always has been that marketing is not about selling products, marketing is about solving problems. If you are providing people with information about their problems, how to overcome them and finding solutions for them then you will never run out of prospects to market to.

I’m taking a page from Ray’s book and am actively looking for solutions to the problems of the business professional who is looking for something more from life than just a paycheck. By that I do not mean to exclude anyone else who isn’t looking to become a business professional because they are likely to run into the same problems that I and most other business professionals have. My focus is on providing value to the people reading my blog so you have a reason to want to return.

In closing let me offer you something from a marketing ‘bible’ that I just reread. Its Dale Carnegie’s views on the ‘Fundamental Techniques in Handling People’:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

1. Don’t Criticize, Condemn or Complain

All too often it’s easy to fall into this trap and look for other reasons as to why we are where we are. Frequently the only thing we can change is ourselves and our mental attitude. I have to work on this every day and its hard work but the results are amazing. Give it a try. See if you can go an entire hour without doing any of the 3 C’s.

2. Give Honest and Sincere Appreciation

This is something that seems to have been lost in much of today’s fast paced world. Everyone likes to hear a little something good about themselves. We all want to feel needed and as though we are contributing to making life a little better for someone else. Find a reason to compliment someone today,  but please make sure that it’s genuine.

3. Arouse in the Other Person an Eager Want

This is by far the trickiest of Carnegie’s tenets. To do this we have to get a little bit into the head of the other person and see the world through their eyes. It really makes us stop and think…What would they want? What are they looking for? What problems are they trying to solve? If you can answer those questions you will never be short of either friends or business deals.

If you enjoyed this article on blogging, leaders, and interacting with people please comment and share if you want more content like this.

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Sigrid McNab

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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