Tag Archives: The Ultimate Sales Letter

What Good Is A Guarantee Anymore?

This is the final post in this series on ‘Five Sure-fire Sales Techniques’ based on Dan Kennedy’s book ‘The Ultimate Sales Letter’. Dan lists much more information than just these five in his book and if you are in sales…

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Tell Me A Story, Storyteller

There is no doubt that the above statement is true. Just look at the sales of fiction vs. non-fiction books. In fact if you look closer at the top selling non-fiction books you will find them rife with stories. Welcome to the fourth part of the feature blogpost “Five Sure-fire Ways To Sell” based on Dan Kennedy’s book ‘The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. Check through the earlier posts on…

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Ego Appeals and Wallets

This post looks at Ego and its impact in the world of marketing and sales in the third installment of the Five Sure-fire Sales Techniques based on Dan Kennedy’s book ‘The Ultimate Sales Letter: Attract New Customers. Boost your Sales. In the first two posts I covered off Intimidation and Selling Money at a Discount. The appeal to Ego is…

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Selling Money At A Discount- ROI?

This is the second technique in the series on 5 Sure Fire Sales Techniques from Dan Kennedy’s book ‘The Ultimate Sales Letter’. In the first section we covered intimidation and how it can be used as a very effective sales tool. In this section we are going to look at…

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Five Sure-fire Sales Techniques

These five proven sales techniques are highlighted in Dan S. Kennedy’s book, The Ultimate Sales Letter: Attract New Customers. Boost your Sales. In the book Dan uses them as techniques to utilize within the content of a sales letter. We are going to take a look at them…

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