Target Marketing and Green Pumpkins

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 Lessons in Target Marketing

I’m sure that pretty much every person that reads this has either done some target marketing or been the focus of some. When it’s well done it can come across as a real boon – that you have found someone else who knows exactly what you want. However, all too often, target marketing isn’t well done. You are left with the feeling that you are being herded into somewhere that you don’t really want to go, or else you’re being pressured to purchase something that you don’t really think you need to have.

A large part of the disconnect that can occur in target marketing has to do with the presumption that the marketer ‘knows’ what the consumer wants, and it’s just a matter of  time till the consumer figures it out and makes the correct choice. That is a dangerous game and one that can backfire in a hurry. Hell hath no fury like a woman scorned is a well known axiom and I would like to add one more. It is hard to get ringing endorsements from people who aren’t able to get what they want. This is especially true if you have already decided for them what they should be willing to pay and how much they will get of any commodity.

 

But What Does Target Marketing Have To Do With Green Pumpkins?

 

target marketing

 

I help out at a corn maze/pumpkin patch owned by some of the family members and it never fails to amaze me what I can learn about target marketing from the children that come to play for the day. I don’t think that we are alone in presuming that most people who are buying pumpkins for Halloween are going to want fairly round, defect free orange pumpkins. Clearly, we need to do more target marketing research based on what I have observed from some consumers. I had a young chap of six or seven make it very clear that we were novices at the game and he expected better.

He arrived up at the stand clutching a small rather bruised green pumpkin. I leaned over to ask him if that was the pumpkin that he wanted because there were so many better ones. He eyed me coldly and replied that he had the pumpkin he wanted and he brandished it at me. Of course, as the veteran marketer, I had to try once more. I told him that he could have much nicer, larger orange pumpkins and indicated the large pile of pumpkins immediately beside the stand. He gave me a less than tolerant glare and said very clearly, as though I was the reigning village idiot, ‘This is MY pumpkin.’ It was a lesson for the ages for me.

Don’t Presume, Assume or Resume. Offer choices and then let the consumer make them. And realize that in the big scheme of things, I don’t know very much about target marketing.  But I’m learning.

How About YOU??

Till Next Time….

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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2 Responses to “Target Marketing and Green Pumpkins”

  1. Dagmar Wichary Says:

    I run acoss that some time and I know excactly what you mean ,Kids can teach us a lot

    [Reply]

    sigrid Reply:

    Yes they can Dagmar. And they are so sincere and honest too!

    [Reply]

    Reply

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