The Most Lucrative Song Ever Is?

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So What Is The Most Lucrative Song Ever

How It Spawned A $100 Million Business Empire

Margaritaville

This is not the most popular song, nor is it the most widely sold song in the world. In fact, it barely made it into the top ten, topping out at #8. But here is what it did do.

  • Opened a $35 million dollar casino complex in Atlantic City
  • More than 20 themed restaurants world-wide
  • Dozens of clothing and merchandise stores   The Most Lucrative Song Ever
  • Brought in over $100 million in revenue in 2007
  • Made the singer of the song over $400 million and also the third richest singer of all time

Not too shabby for a simple, three chord song with a mere 208 words. Not too bad at all.

Jimmy Buffet

 

Since Jimmy Buffet first released Margaritaville from his 1977 LP ‘Changes in Attitudes, Changes in Latitudes’, he has made out pretty well. The song itself espouses boozing as a means to survival following a breakup with a woman that Buffet concludes “it’s nobody’s fault”. And along the way he sold us on a lifestyle that has broad universal appeal from aging Hippies, Boomers and Gen X’ers. In fact it goes well beyond that. Show me someone who doesn’t like the idea of getting some sand between their toes and feeling that warm ocean breeze.

 

Why Is It The Most Lucrative Song Ever

Cause After All, It’s Just A State Of Mind

What Buffet sold was so much more than just a song that to many, represents pure escapism. He sold us on a concept, or a state of mind if you will. And in order to be a seller, there has to be a buyer. And a buyer has to have a need, real or perceived. That was the easy part. Because whether you’re an overworked executive, a struggling single mom, a teenager flipping burgers or a person doing a simple repetitive task, we all have the same dream and thought. ‘Please, just get me out of here, even if it’s only for a few days’.

That’s the mass appeal of Margaritaville and that whole genre of music. And more than just music, it is the image we haveThe Most Lucrative Song Ever painted in our own minds of lazy days, lazier nights, a place where a blown flip flop is our biggest concern. Not how are we going to make the mortgage payment, get all our work done and have time for the family, or take care of our aging parents. In comparison, the real world sort of sucks and it is easy to see why ballads about boats, islands and booze hold such appeal.

The interesting point in all of this is that there is a market out there. That market has dreams hopes and aspirations. It has wants and needs. All we as providers have to do is tap into a need, perceived or real, that the market has in much the same way that Jimmy Buffet did. After all, it worked pretty well for him. As for me, I’m off to work, with visions of a tall, cold, frosty, salt-rimmed glass full in front of me. Get outta my way,  I’m late for my lounge chair.

Till Next Time

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Sigrid McNab

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Email: sigridmcnab@gmail.com

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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8 Responses to “The Most Lucrative Song Ever Is?”

  1. Nate Leung Says:

    You made an interesting point. The way I see it, if there’s no competition in your marketplace which means there’s no demand for a product or service. I believe that so many of us look at competition as a bad thing but it really isn’t there’s plenty to go around and abundance all around us. Great post Sigrid.
    Nate Leung recently posted…Should You Avoid Talking To Your Warm Market?My Profile

    [Reply]

    Sigrid McNab Reply:

    Excellent point Nate. All too often we shy away from competition, when in fact we should embrace it. Competition tends to bring out the best in us.

    [Reply]

    Reply

  2. sherman smith Says:

    That’s the mindset we all want to have. There is a market out there, we just have to know where it is and tap into it. Great post Sigrid!
    sherman smith recently posted…What Is Your Attitude Towards People That Tell You “No”?My Profile

    [Reply]

    Sigrid McNab Reply:

    You are so right Sherman. Mindset is everything…
    Sigrid McNab recently posted…5 Forgotten Keys Small Business Can UseMy Profile

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  3. Ryan Biddulph Says:

    I heard this song just the other day. Sigrid, love the example…because I type these words from the beaches in Costa Rica and know that I was sold on hearing similar advertisements, or marketing strategies, that Jimmy B used in his song.

    Thanks!
    Ryan Biddulph recently posted…1 Tip to Release Negative EmotionsMy Profile

    [Reply]

    Sigrid McNab Reply:

    Way to go brother! You are living the dream!

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  4. Adam Payne Says:

    Cool post Sigrid.

    Market research is vital; discover a group of individuals with wants, fears, hopes etc and offer a solution.

    Adam
    Adam Payne recently posted…How to Convert leads – You Must Be doing Webinars and VideoMy Profile

    [Reply]

    Sigrid McNab Reply:

    You are absolutely correct Adam. It is a tried and true formula…

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