Why Blogs Work In Business

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Why Blogs Work In Business

 

 

I recently read an article about using a blog as a marketing tool in the industrial and manufacturing segments of industry. The marketing company that had written the article had a lot of companies within that realm of business as its clients.  I have to be the first to admit that I had never thought of manufacturing and heavy industry as beacons of bloggery (new word there, take note Webster’s) because they just don’t seem to lend themselves to it. This article helped me to look at it in a different light.

 

Who Are You?

This has to be the first and foremost thought of every marketer. Who are You? In order to have any validity in the marketplace you have to be able to clearly identify exactly who you are and what you are bringing to the table. Blogs are a terrific way of being able to reveal things about you and your company that separate you from the herd and place you at the front of the group. People do business with people they know and trust.

 

Why are you Unique?

Every person or company has what’s known as a USP (Unique Selling Proposition). Simply put, there is a thing or things that you provide or do better than anyone else. Sure you’re a realtor but your USP is that you specialize in horse farms or townhouses. Maybe it’s because you use a professional photographer as opposed to a point and shoot SLR. Maybe it’s because you have a blog and you have built up credibility and a relationship with your potential client base. I’ve had people say to me that, ‘sure a blog works for that,  but I don’t have a bunch of blogs for people to read through to get that info’. Well, the best time to start is now.

 

5 Things that a Blog Can Do For You

1. Inform, educate and motivate your readers. The perfect tool to give people all the information they need to make an informed buying decision. And to ask for their sale.

2. Lets you showcase strategic alliances you have within your peer group or vertically through the supply chain so that the customer (your blog reader) knows that you represent more than just what he sees. You are the tip of a ‘service iceberg’.

3. Allows you to utilize keywords and SEO (search engine optimization) to get your website to the top of the search engines for your niche.

4. Find creative ways to interact with your clients and others in your field. Use it as a forum to get feedback and to introduce new products, ideas or services. Use it to drill down to find out the consumers real needs, don’t assume.

5. Set you apart from others in your niche. Become known as the expert in your field and the ‘go to’ guys that get the job done no matter how complex or constrained the problem is. If you can solve people’s problems they will give you money. That’s how the market works. There are only two ways they are going to know that. Either you have to be in business for a bazillion years doing just that or you have to tell them and show them that you can. I don’t know about you but I don’t have a bazillion years to wait for that day.

A Blog may not be essential for you or your business but then neither is a phone number. I’m sure you can see that if people can’t contact you, your sales will be limited. It’s the same with a blog. If people can’t find out about you and your USP then your sales and growth potential will be limited as well. There’s a huge world out there and they all won’t find out about you through word of mouth. You need a bigger mouth.

 

Creating a Blog is easier than you think. Creating a useful and successful Business Blog takes a bit more time but is so worthwhile. I used a resource to help me get started and it made the process very easy. Not everyone will want to create their own Blog and that’s fair. But you should at least understand the process of how it works and be responsible for content.

 

Pro Blog Academy helps you do just that. Walks you through the process and shows you step by step how to build content and get traffic to your site. After all, no customers, no sales. Take the initiative and get to the front of the pack.

Till Next Time…

 

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Sigrid McNab

Skype: sigrid.mcnab

Email: sigridmcnab@gmail.com 

 

Work with Me- UsanaHealthSciences 

 

Image(s): FreeDigitalPhotos.net

 

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

View all posts by Sigrid McNab

8 Responses to “Why Blogs Work In Business”

  1. Robert David Strong Says:

    Hey Sigrid,

    You are so right, a blog can be used by any company, we had a client for a little while that we were helping get traffic and they were in the Massage niche. We were working with them on generating traffic through article marketing and blogging, in which they did get some very good new customers that decided to get annual memberships.

    It is all about providing valuable content that provides a solution to what people are searching for. The search engines are like answer machines to people that have questions.

    Great post, looking forward to hearing more.

    [Reply]

    sigrid Reply:

    Hey Robert, that is a great real-life example of why having a blog is so powerful. People are always looking for answers and consistent valuable content is key.

    [Reply]

    Reply

  2. Damayanthi Jayasinghe Says:

    Wow… very informative post Sigrid.

    Indeed your blog can "Inform, educate and motivate your readers" – totally 100% agree with you. This is where you create trust with your audience & when they visit your blog they know they are in for a treat with the information they are looking for.

    We always think that blog can help with online marketing, but even if you have a brick and motor business, you can educate your prospect with your blog to make educate decisions.

    Thanks for sharing this information.

    Damayanthi

    [Reply]

    sigrid Reply:

    Thanks Damayanthi! You are so right that people always seem to associate blogs with online marketing, but they can be used in so many ways!

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    Reply

  3. Bill Solano Says:

    Sigrid, Yes blogging is a great free way to connect with your customer and prospects. Thanks. Bill

    [Reply]

    sigrid Reply:

    Thanks for sharing Bill. That customer connection is so important!

    [Reply]

    Reply

  4. Marquel Russell Says:

    Great Post, Sigrid!

    Having a Blog is Non-Negotiable in today’s marketplace.

    Whether you are a Start Up Brick & Mortar Business, Home Business Entrepreneur or a Fortune 500 Company. If you don’t have a blog you’re literally leaving millions of dollars on the table.

    Thanks for sharing, Sigrid.

    -Marquel

    [Reply]

    sigrid Reply:

    Thanks Marquel! I think that it is an absolute necessity! Thanks so much for stopping by.

    [Reply]

    Reply

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