Why Should I Give It Away

If You Give It Away Will You Have Anything Left?

Here’s the deal. You have something of value. I mean real serious value. And it is a shortcut or a tip that literally saves people hundreds of hours of time and mega bucks. What are you going to do with it? You really have three options that are used every day by people all around the world.

3 Options To Give It Away

Option Number 1  –  Keep It Secret, Keep It Hidden, Hoard It

secretThis option is very popular. In fact, out of the three options I would think this is probably the most popular.  There are lots of reasons for that. We all live in a world of competition, or so we are taught. So if we have something that gives us the edge, then we want to hold fast onto that and not let it be pried out of our grubby little fists. And then there is the reality that unenlightened people are not terribly well advanced, and their natural reaction will be to hang on to anything that they perceive to be of value. The only way that they will give it away is on their deathbed, or long after its value has diminished or vanished altogether.

Option Number 2  –  Sell It For A Premium Price

This is another pretty popular option because of the huge dollars that it brings in to those that possess the object or the knowledge of significant perceived value. This is the arena of the professional trainers who will charge 25 grand or moresell for the privilege to learn firsthand from them the value of their knowledge. They have the widely held belief that if you don’t charge the full amount of the profit potential you may as well just give it away. They feel that if you don’t pay a hefty premium you cannot possibly appreciate the value of what you have been sold.

I hold a somewhat different view on that, and believe that the value is tied to ‘true cost’ that the person pays. If a pauper and a prince both pay a thousand dollars for a system designed to generate vetted and targeted leads, it is quite likely that the pauper will do his damnedest to make that system work because he cannot afford another one. The prince is under no such restrictions, and may decide after a week or so that he knows of a better, easier way and go and purchase it. Most of value’s price is in perception.

Option Number 3 – Give It Away

I am going to be a little bit controversial here and suggest that the term give it away should be expanded from the obvious concept of ‘here, take it for free, it’s yours’ to also include the sale of that same object but only under these give it awayconditions. That the price that you are asking is so low in relation to the value of the object that you are selling, that in essence, you are just ‘Giving It Away’. I am referring to some of the access to systems that you can buy that charge you 49.99 per month, and yet by using that system you can generate thousands of dollars per week.  Or it is information that you are paying for that will bring you happiness, joy and appreciation that is almost without measure. I took a weekend seminar (training ) in self-development  that changed forever how I view life that has had tremendous impact in how much satisfaction I derive from each day.  (Klemmer & Associates)

The best part about having something of true value lies in being able to give it away. From being secure in the knowledge that by giving it away (or sharing it), you are enriching the lives of others in a way that you never could if you kept it for yourself or sold it for profit. There is no other feeling that comes close to the satisfaction that the teacher gets from watching the pupil take the new found knowledge that they have just been given and using it, or even improving upon it. Nothing else will make you feel larger as a person than giving away knowledge, ideas or concepts that will forever improve the lives of the people that you give it to.

Take a close look at what you have that is of value. And look at why it has value. Does it have ‘true value’ if you can’t pass it along? If it doesn’t, it may be time to think about sharing it.

What do you possess that would have huge value to others, but isn’t going to cost you a lot to share?

Till Next Time

 

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Sigrid McNab

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About Sigrid McNab

Sigrid McNab is the author of #1 Amazon Best Seller, speaker and the CEO and Founder of sigridmcnab.com. Sigrid specializes in blogging, attraction marketing, and generating highly qualified leads. Sigrid teaches people how to build a successful online business.

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20 Responses to “Why Should I Give It Away”

  1. Nate Leung Says:

    Hi Sigrid, there’s so much abundance in this world where you can practically give stuff for free. On the other hand, with the amount of value that you have, not to be afraid to fall in love with selling your value. Great article!
    Nate Leung recently posted…MLM Blog: 7 Reasons Why Handing out MLM Postcards and Flyers Does Not WorkMy Profile

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    Sigrid McNab Reply:

    Thank you Nate, you are spot on!
    Sigrid McNab recently posted…Why Should I Give It AwayMy Profile

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  2. sherman smith Says:

    A person of high value will definitely give stuff away if it’s going to help another person excel. Money itself is just a tool. The real value is what you get from those people, which is that great feeling of satisfaction like you mentioned.
    sherman smith recently posted…Is Marketing Your Home Business On Facebook Really For You?My Profile

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    Sigrid McNab Reply:

    Well said Sherman. There is no amount of money that can give you the sense of fulfillment that giving brings.
    Sigrid McNab recently posted…3 Steps To Creating Constructive CommentsMy Profile

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  3. Adam Payne Says:

    I agree with you Sigrid. Your value is as much as the value you offer the world.
    Adam Payne recently posted…Ten Minute Pages Review – One Tool To Rule Them AllMy Profile

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    Sigrid McNab Reply:

    You are absolutely correct Adam. It’s what you can bring to the market place that sets your value.
    Sigrid McNab recently posted…3 Steps To Creating Constructive CommentsMy Profile

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  4. Jory Fisher Says:

    A thought-provoking perspective, Sigrid. I’ve certainly heard the expression, “She’s practically giving it away for free!” when a cost is beyond reasonable. And of course we online folks are trained to give away an enticement of value in exchange for a person’s name and email address….

    But I’m not sure about this section of your post:

    “Take a close look at what you have that is of value. And look at why it has value. Does it have ‘true value’ if you can’t pass it along? If it doesn’t, it may be time to think about sharing it.”

    That makes is sound like we should share what doesn’t have true value, which isn’t consistent with the rest of your post. What am I missing?

    And, in response to your question re: what I have that has great value but doesn’t cost me a lot to share, I’d have to say my interviews on BlogTalkRadio.com seem to fit that description. I’m blessed to know so many wise and gifted entrepreneurs who generously share their success tips with my listeners. Would that count?

    Once again, thanks for generously sharing YOUR gifts and insights with us! :-)

    Jory

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    Sigrid McNab Reply:

    Jory, your interviews are perfect examples of what I was referring to regarding something that has great value, but doesn’t cost a lot to share.

    To clarify the other point. Let’s use the example of having a ton of gold buried in your back yard. Or a priceless painting hidden in your attic.
    Until they are unearthed, and shared (sold) to others, they have no value. Remember, a buried diamond is just another rock.
    Sigrid McNab recently posted…3 Steps To Creating Constructive CommentsMy Profile

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  5. Suzanne Says:

    Great value in your article. Thank you.
    Suzanne recently posted…What To Do With Social Media?My Profile

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    Sigrid McNab Reply:

    Glad you enjoyed it Suzanne. Were there any points that you identified with?
    Sigrid McNab recently posted…3 Steps To Creating Constructive CommentsMy Profile

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  6. Rachel Williamson Says:

    I am a firm believer in the concept that what you give comes back to you ten-fold. Thank you for sharing your insights.
    Rachel Williamson recently posted…Stop Doing These 7 Things Too!My Profile

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    Sigrid McNab Reply:

    Me too! You are very welcome Rachel..
    Sigrid McNab recently posted…A Winner Never Quits and A Quitter Never WinsMy Profile

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  7. Jory Fisher Says:

    Oh! OK, I get it now. I thought you were saying to share it BECAUSE it doesn’t have value, and that just didn’t fit the rest of your message!!! Thanks for the “rather significant” clarification! :-)
    Jory Fisher recently posted…Are You Still in Start Up Mode? (Guest Post by Karen Graves)My Profile

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    Sigrid McNab Reply:

    You are very welcome Jory!
    Sigrid McNab recently posted…Do You Have An Attitude Of AbundanceMy Profile

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  8. Linda O'Rourke Says:

    Even just giving a moment of your time is something that can be valuable to the recipient although given for free. Everything we do to help others will reward us either financially or simply by making us feel good because we were able to help someone else.
    Linda O’Rourke recently posted…Should Your Online Business Only Be Online?My Profile

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    Sigrid McNab Reply:

    I totally agree Linda!
    Sigrid McNab recently posted…A Winner Never Quits and A Quitter Never WinsMy Profile

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  9. Bonnie Hershey Says:

    Great post, Sigrid! I think there is a very real tension that exists here…with knowing what to give away for free and what price tag to put on others. At least, this is the stage that we are still at…trying to find that “sweet spot” with our audience and learning what they will readily pay for and what they won’t. If we give everything away for free, we might as well be a non-profit organization…and go broke doing it. What we try to do is “under promise” and “over deliver” in what we offer our clients. Any other thoughts on this?
    Bonnie Hershey recently posted…7 Tricks To Help Kids Eat HealthierMy Profile

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    Sigrid McNab Reply:

    Bonnie, the point that you are making about under promising and over delivering is the type of exceptional value that I refer to in this post. The concept of “giving it away” is not restricted to pure donations. It is also meant to include offering great value for a modest return.
    Sigrid McNab recently posted…A Winner Never Quits and A Quitter Never WinsMy Profile

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  10. Viola Tam Says:

    Hi Sigrid,

    Thank you for sharing this insightful post. I have attended Klemmer & Associates’ training and found the way they convey their core message powerful!

    Giving away success tips and helpful comments are great ways to build rapport with others. I believe that there is a balance between giving and charging for money. I would say that valuable free e-products are a great way to attract targeted audiences. If people want things beyond what is shared for free, they can choose to invest more in other products.

    Loving the pauper and prince analogy! Thanks, Sigrid.

    Viola Tam – The Business Mum
    Viola Tam recently posted…Stay-at-Home Mums in MLM – Money & BeyondMy Profile

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    Sigrid McNab Reply:

    You are so welcome Viola. Have a super day!
    Sigrid McNab recently posted…New And Old Ways Of Making Money Part TwoMy Profile

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